Importance of Customer Experience (CX) Campaigns In today's competitive business landscape, customer satisfaction is paramount to the success of any company. It's no secret that happy customers lead to more sales, better reviews, and a positive reputation. Therefore, customer
The Power of Psychology in CX Understanding why people act and react the way they do will bring valuable depth to your CX data.
Combining Big & Small Data to Improve Customer Experience A new study suggests that true consumer insight must come from both big and small data. The combination provides a holistic customer view.
Publishers, Put Users First. As a publisher today, rethinking the concept of "audience" is critical to building a sustainable business model.
How to Write a Questionnaire We all know how important obtaining customer feedback is. It ensures your business is, and stays on, the right path. Getting good feedback starts with a good questionnaire.
How to Write an Executive Summary So, you conducted a survey and the results are in. You know the data tells a great story, but how do you begin to share that story? Start with an Executive Summary.
What is Cross Tabulation and why you should use it in CX Survey Analysis A cross tabulation is a research tool that allows you to deeply explore your data and uncover insights that might not otherwise come to light.
NPS FAQ on Net Promoter Score (NPS) NPS is an integral part of our survey platform, so we want to provide some background on this important measure. In this blog, we’ve rounded up 10 common questions and provided quick, simple answers.
One User's Guide to NPS Our client, Joe May of Pro Farmer, was recently featured in a SIIA blog about the benefits of using NPS. Joe discusses how he's using Sibyl Surveys to "bring his audience closer."
The Paywall Shift Instituting a paywall when users have grown used to free access can require a leap of faith. However, it doesn’t need to be one.
In Folio: This Month... Our Managing Director, Byron Zanopoulo, was quoted in a Folio: article this month. Here's an excerpt and a link to the full article on Folio:.
5 Steps to a Killer Post-Purchase Survey Post-Purchase Surveys are easy to implement, have a good response rate, result in actionable feedback and give you an opportunity to leverage the customers who really like shopping with you. Here's how to do it.
Be the Master of your CX Data Over the past year, we’ve added a suite of new features to our CX platform. Each one was designed to make the collection, analysis and sharing of data effortless and comprehensive.
NPS for Financial Data & Fintech Companies In the last decade or so, the number of data and information vendors servicing professionals and institutions, particularly in the finance space, has grown exponentially. These new businesses have created valuable new technologies and brought a breadth of serviceable data to the finance world.
How to Increase NPS Response Rates Here are 5 easy ways to keep your NPS survey response rates as high as possible.
NPS by Respondent Type Promoters. Passives. Detractors. If your know who's who among your customers you can really start building relationships.
NPS Best Practices In today’s relationship economy, CX Monitoring is indispensable. Commit to it. Make it part of your corporate discussion. Share insights between departments. Route responses to the people who can implement and effectuate change.
That reminds me... NPS Survey reminders are important. Very Important! When it comes to NPS scores, the higher your response rate, the more accurate your score will be. Research shows that a well timed reminder email can increase your response rate by an additional 50%.
What is NPS and why do I need it? Net Promoter Score (NPS) has become a global standard for organizations to measure and understand their customer/member experience. At its core, it’s a loyalty metric that is easy to collect, easy to calculate and easy to interpret.