"The human element is a crucial piece of the puzzle to inspire action and change."
So says Claire Sporton, Sr. VP of CX Innovation at Confirmit. In a recent Quirks article, she makes the case for marrying CX data with a human perspective.
She believes that understanding why people act and react the way they do will bring valuable depth to your CX data. "If you ignore the human, you lose context and forfeit accuracy."
Her advice? Approach your data with a psychological mindset. This will allow you to gain better, or more complete, insight. And of course, better insights drive better results.
Read the full article here.
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