What makes a customer experience awe-inspiring?

Well, it might depend on the person and the product, but there are a few common denominators that will ensure your brand stands out.

According to Aileen Cahill, a customer experience professional, these 5 elements will win over even the most discerning customer. In fact, they won her over during a recent purchase.

  1. Have a great product.
  2. Listen to your customers.
  3. Follow through and do what you say you will.
  4. Have strong partners in your distribution network.
  5. Be easy to do business with no “gotchas.”

You can read more about Aileen's experience on MarTech Today. Just click here.